Egghead by the Tao Group

Client Objective: Launch a successful fast-casual restaurant concept as Tao Group’s first-ever venture into this segment, located in the high-profile Times Square area of New York City.

Our Work:
ROI Restaurant Consulting partnered with Tao Group to bring Egghead to life, delivering end-to-end support for this groundbreaking project.

Concept Creation:
ROI developed the brand concept, aligning with Tao Group’s vision and the fast-casual dining market. This included crafting a distinctive identity to stand out in the competitive Times Square dining scene.

Menu Development:
We designed the menu and created recipes to reflect the concept's innovative and approachable style while ensuring operational efficiency and cost management.

Project Management:
ROI acted as the dedicated project manager, overseeing all aspects of the opening process. From coordinating construction timelines to vendor relations, we ensured every detail was handled efficiently and on schedule.

Staff Training:
ROI provided comprehensive training for the Egghead team, equipping staff with the skills and knowledge to deliver a consistent and exceptional guest experience.

Interim Leadership:
As the temporary opening General Manager, ROI ensured a smooth and successful launch. During this period, we evaluated the management team in real time, identified the most qualified candidate, and provided hands-on training to prepare the long-term General Manager for success.

Results:
With ROI’s expertise, Egghead successfully launched as Tao Group’s flagship fast-casual restaurant. The project set a strong foundation for Egghead’s operations, delivering a memorable guest experience, a cohesive team, and a sustainable model for future growth.