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Fishy Fishy Cafe
Project type
Restaurant Turnaround | Menu Optimization | Training Program
Date
2019
Location
Southport, North Carolina
Client Objective: Revitalize operations, increase profitability, and elevate the guest experience through a comprehensive restaurant turnaround, menu optimization, and staff development program.
Our Work:
ROI Restaurant Consulting was brought on to assist Fishy Fishy Cafe in reversing a decline in profitability and improving overall operations. We implemented a comprehensive turnaround strategy that focused on streamlining processes, optimizing the menu, and enhancing both service and kitchen staff performance.
Restaurant Turnaround Strategy:
ROI performed a deep operational review to pinpoint areas in need of improvement. We restructured back-of-house operations, optimized staff roles, and introduced new cost-saving measures that immediately contributed to improved profitability. Our approach focused on long-term sustainability rather than short-term fixes, ensuring ongoing operational improvements.
Menu Optimization:
In addition to adjusting menu pricing and removing underperforming items, we worked with Fishy Fishy Cafe to refresh the overall menu concept. This included the introduction of more seasonal items that appealed to the cafe’s local demographic, leveraging both fresh ingredients and unique flavors to differentiate the restaurant from competitors.
Staff Development & Training:
We placed a strong emphasis on training the entire staff, from front-of-house to kitchen, to ensure a cohesive and consistent guest experience. ROI designed custom training sessions to address specific needs, such as improving customer service techniques, speeding up kitchen efficiency, and reinforcing team communication. We also provided specialized leadership coaching for management to prepare them for future growth.
Process & Operational Improvements:
Beyond day-to-day operations, we worked to establish a clearer vision and strategic direction for the restaurant, assisting in creating a more efficient workflow in both the kitchen and service areas. We introduced streamlined inventory management practices, revised the scheduling system, and refined kitchen prep processes, contributing to smoother operations and reducing waste.
Results:
Fishy Fishy Cafe experienced a revitalization in both operational efficiency and profitability. The refreshed menu and tailored staff training helped improve guest satisfaction, while the redefined operational systems ensured smooth day-to-day functioning. The improvements resulted in a significant increase in both customer retention and profit margins, positioning Fishy Fishy Cafe for continued success.