Stripers Waterside

Client Objective: Open an upscale casual full-service restaurant in Norfolk’s Waterside District, ensuring a high-quality guest experience, efficient operations, and a concept that aligns with the district’s waterfront location.

Our Work:
ROI Restaurant Consulting was hired to assist with the full restaurant start-up of Stripers Waterside, an upscale casual dining establishment located in the vibrant Waterside District of Norfolk, VA. Our team handled everything from concept development to the grand opening, ensuring that the restaurant launched successfully and operated efficiently from day one.

Concept Creation & Branding:
ROI worked with the client to create a unique, upscale casual concept that would stand out in the highly competitive Waterside District. We developed the brand identity, including the overall ambiance, menu themes, and guest experience, ensuring that Stripers Waterside captured the essence of waterfront dining while appealing to a broad audience.

Menu & Recipe Development:
Drawing on our expertise in foodservice, ROI developed a diverse menu that featured fresh, locally-sourced ingredients while incorporating signature dishes designed to elevate the guest experience. We also created detailed recipes and preparation processes to ensure consistent quality across all shifts.

Project Management & Construction Oversight:
ROI managed the entire construction process, from initial planning to final build-out, ensuring the restaurant met its design vision and stayed within budget. We coordinated with architects, contractors, and designers to create a space that offered a seamless dining experience with an inviting and functional layout.

Staff Training & Leadership Development:
ROI provided comprehensive training for both front-of-house and kitchen staff, ensuring that the team understood the restaurant’s operational standards, guest service expectations, and food quality guidelines. We also worked with management to identify and train leaders who could support the restaurant’s long-term success.

Operational Systems & Process Implementation:
In addition to concept development and training, ROI implemented operational systems for inventory control, staffing, and scheduling, as well as best practices for customer service and kitchen efficiency. Our goal was to create a smooth-running restaurant that could thrive in a high-traffic area like the Waterside District.

Results:
Stripers Waterside opened successfully, with a polished brand and operational systems in place to ensure a smooth and consistent guest experience. The restaurant quickly became a popular destination, offering a unique dining experience in the heart of Norfolk’s waterfront district. ROI’s comprehensive start-up support helped the client avoid common pitfalls and set the restaurant up for long-term growth and profitability.