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The Stricklin' Hotel
Project type
Hotel Turnaround | Management Contract
Date
2024
Location
Florence, Alabama
Client Objective: Avoid closure, restore profitability, and establish a solid foundation for long-term success in the hospitality industry.
Our Work:
ROI Restaurant Consulting partnered with The Stricklin' Hotel to execute a full-scale boutique hotel turnaround. We addressed operational and structural challenges and provided ongoing management support to ensure sustainable success in the hospitality sector.
Operational Assessments and Enhancements:
ROI conducted a thorough review of the hotel’s day-to-day operations, identifying inefficiencies in guest services, staffing, and hotel management. We implemented strategic changes to optimize workflows, improve guest satisfaction, and reduce costs.
Leadership Realignment and Training:
We evaluated the management team, realigned leadership roles, and provided training to improve operational efficiency, guest service, and staff engagement, fostering a culture of excellence.
Corporate Office Restructuring:
ROI worked with the hotel’s corporate office to restructure roles and responsibilities, improving communication, workflow, and oversight, ensuring the hotel’s leadership team operated effectively and efficiently.
Guest Experience Optimization:
ROI focused on enhancing the guest experience by refining customer service protocols, implementing feedback systems, and improving the overall atmosphere and amenities offered at the hotel.
Management Contract:
To ensure the hotel's long-term success, ROI stepped in as the management team for an extended period. We oversaw all operational aspects, from financial management to day-to-day hotel operations, until the business was stabilized and thriving.
Results:
Through ROI’s comprehensive turnaround services and management contract, The Stricklin' Hotel avoided closure, restored profitability, and gained a solid foundation for long-term success. The hotel emerged with optimized operations, a revitalized leadership team, improved guest experiences, and the tools needed to maintain success moving forward.